Azione Unlimited buying group targets lighting fixtures, recurring monthly revenue and voice control as key initiatives for 2018 and beyond.

“We are a buying group, first and foremost,” said Azione Unlimited executive director Richard Glikes in his opening remarks to the 270 attendees at the group’s spring conference in Philadelphia. “We are all here to make money. Other buying groups want to be called trade consortiums… I defy them to drop their buying programs.”

A straight shooter, Glikes always wears his emotions on his sleeve and doesn’t mince words with his membership, which now sits at 188 integration companies.

“We are really three groups in one: a buying group, an education group and a networking group, but we will always be a buying group first,” he told the attendees. The primary focus for Azione in 2018 is:

  • Lighting fixtures
  • High-performance selling
  • Marketing
  • RMR

“You are going to be in the lighting fixture business,” said Glikes to the members bluntly. “Lighting fixtures are the next motorized shades. It is real. It is going to happen. No one would have thought 25 years ago that you would be selling window shades,” he said to skeptics.

“Lighting fixtures are the next motorized shades. It is real. It is going to happen.”

— Richard Glikes, Azione Unlimited